Visual identity system, packaging design and digital compositions for Panthenol Extra dermo-cosmetics by MEDISEI

A comprehensive packaging identity system was developed for the entire portfolio of the Panthenol Extra range. The objective was to establish a cohesive design ecosystem that extends seamlessly from the physical shelf to the digital screen. Each sub-range is defined by a distinct color identity, while a unified typographic system and label architecture ensure visual cohesion across the entire brand spectrum.

In parallel, bespoke digital compositions were designed for the brand’s online campaign. Each layout is structured around a top-view arrangement of the products, leveraging principles of symmetry, overlapping compositional axes, and visual flow. Curated objects and rich textures are integrated into each scene, highlighting the unique attributes of each product line while establishing a distinct aesthetic direction for every sub-range.