Driven by years of experience and a deep passion for dance, Ioli Spiliopoulou founded ARTIS DANCE SPACE: a space of inspiration and creative expression, where dance becomes a unique language of communication — releasing emotions, fostering human connection, and encouraging continuous personal growth.

ARTIS DANCE SPACE welcomes dancers of all levels and ages, offering a broad curriculum ranging from classical and contemporary dance to aerial dance and alternative movement disciplines. The school is committed to delivering high-quality instruction within a safe, inclusive and supportive environment, free from competition. At ARTIS DANCE SPACE access is open to everyone. Εach student is encouraged to explore their individuality, evolve through the art of dance and leave their personal mark.

At the core of the brand identity lies a stylized representation of a dancing figure, developed through a distinctive design approach. Departing from conventional representations, the symbol adopts a minimal yet expressive visual language, capturing movement and energy through clean, dynamic, and vibrant lines. The use of asymmetrical proportions and the absence of superfluous details emphasize the freedom and spontaneity that characterize dance — resulting in a logomark that feels both familiar and unique.

Within the overall visual system, the stylized figure is paired with a thoughtful typographic composition, combining two distinct typefaces: Johannes Keppler for the brand name ARTIS and Helvetica for the tagline DANCE SPACE. This pairing creates a clear, balanced and dynamic visual hierarchy. Johannes Keppler with its refined serif aesthetics, organic curves, and calligraphic nuances lends the wordmark a sense of elegance and artistic sophistication, reflecting the creative essence of dance and highlighting the school’s expressive nature.

Helvetica, as an archetype of modern sans-serif design, introduces clarity, readability and a contemporary character to the tagline. The interplay of these two typefaces — blending the timeless sophistication of Johannes Keppler with the functional minimalism of Helvetica — ensures both immediate visual impact and brand message clarity, while reinforcing a cohesive and harmonious brand experience. This strategic design articulation captures the multifaceted essence of ARTIS DANCE SPACE, seamlessly merging artistic expression with contemporary accessibility.

In parallel, Helvetica — a timeless example of modern sans-serif design — brings clarity, legibility and a contemporary feel to the tagline. The dialogue between these two typefaces, blending the classic elegance of Johannes Keppler with the functional simplicity of Helvetica, ensures immediate visual clarity and reinforces the brand’s overall aesthetic coherence. This strategic combination successfully expresses the multiple facets of ARTIS DANCE SPACE, merging its creative identity with its accessible, modern positioning.